MTM Norton, Avast and Co will be Gen | UK news
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13/11/2022

Norton, Avast and Co will be Gen

Effective September 12, 2022, Norton and Avast have combined to form a multi-brand company with a new name and logo as Gene. The new company name is inspired by the generations of people we help protect - yesterday, today and tomorrow. Gen is derived from the word "generation" - inspired by the linking of different generations. Not defined by age, but by any person connected to the digital world. Within the "G" the arrow symbolizes regeneration and the continuous cycle in Internet development. Gen is thus a global company driving digital freedom with a growing family of consumer brands including, of course, products from Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The combined heritage of these companies is rooted in providing cybersecurity for the digital generations to come. Gen provides leading technology solutions in cybersecurity, privacy and identity protection to nearly half a billion users. In this way, digital life can be safer, more private and more self-confident today and for generations to come. However, the change in company name and logo will not affect the broad family of trusted brands. As Gen continues to grow and evolve as a multi-brand company in a single category, its unique brands Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner will continue to grow in parallel and reach new audiences.